Principal Loyalty Program Currency

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

The Principal Loyalty Pgm Currency is the product owner and sole subject matter expert on the Mileage Plan currency and core member benefits. As a senior individual contributor, this role sits on the Mileage Plan leadership team and exercises considerable latitude and initiative to optimize accrual and redemption programs that support the long-term sustainability of Mileage Plan while deepening guest preference for Alaska

• As a subject matter expert in the Mileage Plan, manages the strategic roadmap for Mileage Plan earning, and redemption, including P&L ownership.
• Leads development and delivery of senior executive briefings in a manner that builds trust and ensures strategic alignment.
• Owns earn/burn engagement and approval of acquisition bonus offers, collaborating with Loyalty Growth, Marketing, Sales, eComm, and other internal and external stakeholders.
• Leverages member insights and behaviors to drive meaningful impact to the P&L.
• Owns partner award pricing and collaborates with Revenue Management to actively manage Alaska-operated award pricing.
• Makes decisions on business requirements for new earn/burn features, managing initiatives through program execution.
• Manages pricing and promotions strategy overall program earn/burn as well as for direct sales of miles to members, and mileage transfers to/from partners.
• Drives content and pricing strategies for experiential redemption platform.
• Defines long-term strategy for and manages Mileage Plan currency based on other general member focused promotions.
• Develops and optimizes all member engagement and financial performance reporting, ensuring reporting dashboards accurately distill key insights with clear and concise executive reporting.
• Influences targeting and testing strategies to continually improve and optimize program performance.
• Collaborates with customer insights, UX, guest experience, operational, and technology teams and key individuals both internally and externally to measure understanding and usage of member earn/burn benefits and overall satisfaction with Mileage Plan to drive improvements.
• Applies deep knowledge of the competitive environment both domestically and globally and understands how and where Alaska is positioned to win.

Required

• 7 years of experience in loyalty, revenue management, marketing, strategy, finance, business development, or related area.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• Understanding of revenue management processes and pricing
• Robust knowledge of loyalty program, cobrand credit cards, and/or partnership structures.
• Exceptional analytical background with proven ability to navigate complex datasets.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Airline industry experience.
• Experience developing strategic plans.
• Passion for loyalty programs, aviation, guest experience, and platform development.
• Experience using Excel, Alteryx and/or Tableau.

• Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
• Demonstrated track record of effectively leading/working with cross-functional teams, driving meaningful changes, and developing and mentoring others.
• Influences with a high-performance culture mindset, a focus on practical solutions and efficiency, and a predisposition toward managing outcomes versus explaining variances.

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off
   

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

Equal Employment Opportunity
We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Horizon Air and any employment offer will be withdrawn.