Loyalty Growth Manager – Credit Cards

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Loyalty Growth Manager – Credit Cards is a subject matter expert in driving revenue by developing and implementing strategies to acquire new Alaska Airlines Visa cardholders in the U.S. As an individual contributor, this role exercises considerable judgment to make decisions in driving cardholder acquisition through employee channels, and partnering cross-functionally with Bank of America, Visa, internal groups, and external agencies.

• With minimal direction from leadership, proactively drive acquisition in employee channels (inflight, call center, customer service agents, lounges, corporate sales, etc.) as assigned.
• Partner with Bank of America, Visa, and internal teams to develop and execute strategies for card acquisition campaigns, including offers, channels, messaging, frequency, etc.
• Recommend testing strategies to continually improve and optimize acquisition initiatives.
• Plan and execute employee engagement campaigns to increase awareness of new offers, incentivize promotion of the credit card, and reward top performers.
• Collaborate with internal and external partners to ensure account and membership goals are reached without compromising brand or customer experience.
• Partner cross-functionally with internal Alaska teams (e.g., e-commerce, airport technology and operations, inflight, loyalty marketing, brand, and others) to identify and test new cardholder and membership acquisition initiatives and campaigns.
• Manage established acquisition co-op budgets with Bank of America, and Visa to maximize ROI.
• Manage acquisition reporting for assigned channels, in collaboration with the customer analytics teams and channel owners to ensure clear understanding of results and optimization opportunities.
• With support from the Marketing team and banking partners, facilitate development and approvals of customer and employee-facing marketing ads, promotional displays, credit card and mileage plan applications, and other marketing collateral, including all internal employee channel training programs, presentations, videos, and educational tools.
• Collaborates with banking partners, Human Resources/Training, Frontline work groups, and Legal to implement legally mandated, regulatory training and reporting programs.

Required

• 4 years of marketing experience.
• Bachelor’s degree in marketing or related area, or an additional two years of relevant training/experience in lieu of this degree.
• Proven success in developing and executing high-impact, omni-channel marketing programs.
• Demonstrated experience with ROI analysis in Excel and PowerPoint presentations.
• Outstanding interpersonal, facilitation, and presentation skills.
• Proven ability to see the big picture, but also detail-oriented to ensure flawless campaign delivery.
• Ability to multitask and manage multiple projects simultaneously across various audiences.
• Adapt quickly to changing requirements in a competitively charged environment.
• Innovative problem solver and willing to try new things to differentiate our product from competitors.
• Ability to influence and interact with all levels of managers and executives, both within the group/division and across the company, as well as with external partners and agencies.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• 2 years of credit card or loyalty program experience.
• Experience in inflight channel.

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

Honolulu: $86,400 - 129,600

Seattle: $95,000 - 142,600

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off
   

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.